In today’s Ghana, communication has completely changed. We are living in a technology era where information is everywhere. With just a phone and internet, anyone can check facts, watch videos, read documents, and compare stories. Because of this, the old ways of political communication no longer work — yet some people, especially in the NPP communication team, still use the same outdated tricks.
In the past, only a few radio stations and TV stations existed. Whatever they said was final because people had no other source. Political communicators could push any message and most listeners accepted it. But now things have changed. Social media has given power to ordinary citizens. Anyone can immediately respond, challenge false claims, and expose lies. You cannot speak carelessly and expect people to believe you without proof.
This is why it is surprising that the NPP still allows communicators like Abronye to continue using the old style — throwing allegations, exaggerating issues, and assuming the public will buy everything. Today’s young people are smarter, more informed, and more curious. They will fact-check you within seconds. And when you lie, viral posts will expose you instantly.
Professional journalists like Nana Kojo Jantuah and many other fact-check experts do not just repeat political statements. They investigate. They compare documents. They ask tough questions. And the truth comes out quickly. This is the kind of media landscape political communicators must understand.
Political communication today requires evidence, accuracy, and respect for the intelligence of the public. Any party that continues to use old propaganda tricks will lose trust. The Ghanaian voter is no longer sitting by the radio waiting to accept whatever they hear. They now have facts at their fingertips.
It is time for all political parties — including the NPP — to upgrade their communication strategies. Lies no longer survive in the digital age. Only truth, transparency, and credible information can win the hearts and minds of the people.
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